From Stills to Stills Moving..
Sometime in early 2018 I learnt that Google was providing an outbound link (not a search link) to photographers websites as part of their 'Street View' photography program. After years of working hard on the SEO of my website; this seemed like the last Gold Standard link one could hope for. There was only one problem - I had to upload 50 full 360° panoramas, for approval, to qualify. And I had no idea how to make one.
After working for over 20 years as a professional photographer - starting with film, then with digital files and web sites; well it was not easy - but I was well prepared for the steep leaning curve that followed. 360° photography is computational photography - it can't happen without the computer - but it's still photography. First I followed the advice on YouTube; that didn't work. Then I started thinking like the technically trained photographer I am. What happens as you photograph? Things came together pretty quickly from there and as I developed I also developed my own way of capturing the scenes that 'are' literally all around me.
Once the pictures were coming together in the computer as-they-should I started working on the final post processing. So they looked like I expect my photography to look. Working with a DSLR camera, and an eye for details developed from years of photographic experience. Together with stubbornness and pragmatic perfectionism - to get it right.
What does this mean for us? It means this is the game that I bring to your project. Everything I have learnt. From shooting in the dark on a canal front in Venice. To bright sunlit days in the Northern Territory, and dodging waves documenting Sydney's brilliant ocean pools. It means I understand timelines and delivery; and that quality is not negotiable, it has to be there. On time; every time. The pictures are not just for me, not just for you; they are for the viewers, the audience, the customers we want to engage. we are going to do it right.